SALARY: $40,000 - $45,000/annual
The Digital Media Marketing Coordinator (DMM) plays an essential role on the Advancement Team in advancing the mission of CCL. The primary role of the DMM is to create and manage engaging social media content, email marketing, and website content in support of the department and the nine social programs it serves. This also includes graphic design of promotional materials, including print, upholding the graphic standards of the approved style guides.
OPPORTUNITY TO:
Influence development of a more expansive, integrated digital platform for the agency, which in turn will raise CCL’s profile and effectiveness as a leading social service provider in Louisville and central Kentucky. The DMM’s work will have a direct impact on the well-being of tens-of-thousands people in our community.
ESSENTIAL DUTIES AND TASKS
- Create and post content to all social media accounts daily (Facebook, Instagram)
- Plan and manage social media content submitted to the department by CCL’s nine Programs on a monthly, sometimes daily, basis.
- Establish baseline engagement metrics; track and report on monthly
- Working with the Director, develop a more extensive platform, including video.
- Manage internal and external website (currently WordPress, but may change)
- Create and publish monthly e-newsletters using templates from Constant Contact (write, design, publish, track open rates, etc.), with a heavy emphasis on storytelling
- Act as the liaison with printers and promotional products vendors, as needed
- Maintain active and organized photo library; take photos as needed
- File management and archiving of work regularly to shared server
- Design marketing materials using agency style guide and funnel through approval process (Adobe Suites: InDesign, Illustrator, Photoshop)
- Other duties as assigned