GENERAL SUMMARY:
The Director of Marketing and Communications is an essential component of the Advancement Team, in collaboration with all the programs, and Archdiocesan departments. The Director of Marketing and Communications has a primary responsibility of communicating on behalf of the agency and programs though written pieces, marketing materials, media website, and social media platforms.
In keeping with the mission, vision, and Catholic identity of Catholic Charities of Louisville, the said person demonstrates the Welcome, Empower, and Strengthen values of the agency.
ESSENTIAL DUTIES AND TASKS:
Participate as an active member of the Advancement team and working collaboratively to achieve the budgeted Advancement Department goals and advance the mission of the agency.
1. Lead Agency Communications and Project Management
- Create annual communications and campaigns calendar in coordination with CAO and Dir. of Individual Philanthropy.
- Includes but not limited to e-newsletters, bulletin blasts, donor appeals, annual report, social media, impact stories, and more.
- Lead execution of tasks and deadlines in communications calendar.
- Manage Communications budget.
- Oversee communication needs for Rouler (agency’s major annual fundraising event).
- Plan and manage social media content submitted to the department by CCL’s 10 Programs on a monthly, sometimes daily, basis. Schedule and post as needed.
2. Public Relations and Media
- Act as main agency contact for media outlet such as intake of media requests and setting up on air spots.
- Coordinates media appearances or interviews with CEO as needed.
- Build and maintain media contacts lists.
- Work in partnership with the Archdiocese of Louisville’s Communication Department and The Record staff to promote CCL news/mission to Catholic Community specifically.
- Produce press releases and media alerts. Track media.
3. Copywriting and Storytelling
- Interview and write client impact stories for use in releases internal and external.
- Write majority of Advancement content such as appeals, e-newsletters, Record articles, and more.
4. Manage Design & Digital Marketing Coordinator (DDMC) / Work Closely with Contract Graphic Designer
- Meet with regularly to supervise and engage community in volunteering opportunities.
- Serve as backup to DDMC post on social, design graphics, and update website.
- Supervise, manage and evaluate DDMC.
EFFORT:
This position requires a spirit of Welcome: it will be the first, and in some cases, only point of contact with Catholic Charities for members of the community who are interested in learning about the agency.
- Rare, but occasional evening/weekend work is required.
- Should be able to lift 25 lbs
- Must be able to communicate well verbally and in writing with colleagues, parishes, clergy, and other community personnel.
- Must work well with limited supervision and be able to solve problems independently and quickly.
- Must be able to organize projects and content consistently in shared folders.
- Must be a self-starter.
- Must be able to acquire information from a variety to sources as deadlines approach.
- Must be able to multi-task, respond appropriately to deadlines, plan ahead, have great attention to detail, and be able to produce quality results.
- Must demonstrate self-confidence, initiative, flexibility, and a high degree of professionalism.
- Must be willing to jump in and assist team as needed.
- Must be able to work under pressure and handle stressful situations and conflict resolution.
- Must be able to maintain confidentiality of information.
EDUCATION AND EXPERIENCE:
- Bachelor’s Degree in Communications, Design, Marketing, Journalism or related field.
- Minimum of three years’ experience working with writing, marketing, design, web management, and/or social media management.